Prospecting for clients is like cold calling database prospecting for gold. You keep at it until you find a nugget. This article is to review how prospecting will put you in business and keep you there.First off, I've never prospected for gold. But I have prospected for clients and prospecting should consume the majority of your time. How much time? There is no exact formula but cold calling databaseI have heard from 50% to as much as 80% of your time, at least in the beginning. That number will go down as you build your client base and hopefully, referrals and repeat business.
There are two kinds of prospecting that I'm cold calling database aware of. The kind where you find the prospect and the kind where they find you. The latter may not be considered prospecting but marketing and you can find 12 ways to do that by reading my article My 12 Best Marketing Techniques. This article focuses on a couple ways to find clients. The main thing you want to cold calling database remember is prospecting is follow up. You make a call. You follow up. You talk to someone who isn't ready right now. You follow up. No matter what you do. You follow up.
I use the database program cold calling database on my computer to keep track of everything. For instance, I am building a copywriting business and the items I keep track of are names, addresses, numbers, emails, websites, a description of the client's business and whether or not they could be a web client (if they need web copy). I also created a section for notes to write any cold calling database pertinent information.